SEO Content Writing: The Google Formula For Success


Google Penguin ImageGoogle threw the SEO efforts of the content writing world a huge curve ball with the implementation of the Penguin update. Many were still thanking their lucky stars after the Panda update of April 2011 only to be wiped out from utilizing too much search engine optimization within their content.

What did this mean for everyone else?

It meant taking the art of content writing back to its very roots: writing for people, not spiders. It meant that many people who had spent thousands of dollars for SEO link building services were suddenly in the dark.

Matt Cutts, the head of Google’s Webspam team said it best in his latest interview,

"..People understand good content, research, unique content with value is essential to SEO... sites that have social sharing, natural sharing – instead of buying links – are generally not going to be hit. By next year, we hope marketers/ webmasters get that and natural linkbuilding [sic] becomes the norm.."

So does this mean search engine optimization is out of the question for content writers? Absolutely not! Google actually encourages good SEO to help enhance both the user experience and the quality of writing presented within the content they see. It’s the Google formula for success, and it’s the reason their users have come to trust them since their inception.

Keyword Optimization + Original Content = Relevant Traffic

Successful content writing lives and dies on proper keyword optimization. I mean think about it, how many of you can write an article on the newest pair of Nike’s and beat out Nike on the SERP’s? This means you have to choose your SEO competitors wisely, and that starts in Google’s keyword tool. For those who do not already have a high page rank on the search engines you will want to concentrate on medium competition keywords for your content, not the high or low.

I already know what you’re thinking so I’ll tell you why you don’t go for the low competition traffic with 2,000,000 monthly searches. You’ll either be up against too broad of a term to ever beat out the sites on the front of the SERP’s (I mean seriously, you’d have to have the writing skills of Steven King and the SEO skills of Aaron Wall to create that level of content), or you’ll be dealing with long tail keyword phrases like “me like a me them new Nike Zooms”. Try integrating that into your content enough times for Google to recognize that as your main keyword phrase.

Creating your Content Outline

So you’ve selected the keyword you feel confident will be the goose that lays the golden egg for you. Now what? Good SEO is synonymous with good structure. Any copy writer worth their salt will tell you just as much. Start with your main keyword for the niche you are writing the content for. Make a list of all the industry terms you can think of, both antonyms and synonyms. These will be your main keywords support. Remember what I said earlier? Good SEO relies in providing rich original content for your reader.

So by compiling these words you will have an arsenal of industry slang that users will be searching Google for. Too many people believe using the main keyword a hundred times is optimizing it for the search engines when in reality the moment Googlebot crawls their site they’re sitting 100,000 pages back in the SERP’s. Use your main keyword sparingly and your supporting keywords to help maintain your contents relevance.

Headings Can Kill Your SEO Efforts

Your content writing can easily live or die through grammatical errors such as improper heading structure. Now Google isn’t anal when it comes to grammar/ spelling errors, but skipping from a heading 1 to a heading 3 or a heading 2 to a heading 4 will set off red flags that will surely hurt your SEO efforts. Going in reverse is fine as it’s grammatically correct.

Google Loves Ordered/ Unordered List

Providing relevant original content is only half of Google’s formula for success. The other half, as previously stated, lay in providing their search base the best user experience possible for the results they provide. Here are a few reasons why you should be including bullet points in your writing:
  • Both lists demonstrate structure
  • Both list help pinpoint relevant content vital to their users needs
  • Bullet points are now shown in search results proving the added strength ordered and unordered list lend to your SEO efforts in the eyes of Google

Gain SEO Points For Acronym Meta Tags

Copy writers who market offline don’t have the added luxury online content writers are afforded when it comes to sharing the meaning of a particular acronym to their marketing base. The acronym meta tag not only provides the better user experience Google aims to deliver its search base, but simultaneously enhances your search engine optimization efforts by delivering the acronyms proper terminology when the user hovers their mouse’s cursor over it. Here’s an example:

<acronym title=”Search Engine Optimization”>SEO</acronym> = SEO
Hint - Place your cursor over SEO to see the acronym.

Final Thoughts For Content Writing Success

Too many people have erroneously confused search engine optimization with manipulation. The sole purpose behind Google’s algorithm is to provide good solid writing that provides the user with both unique and original content. Think really hard for one second. When was the last time you searched a specific keyword or phrase and Google took you to a front page where the top websites were spam? Make no mistake, Google is one of the most artificially intelligent designs in existence. Even more so since implementing the Panda and Penguin updates. It would be better for you to write one solid and well thought out piece of literature that is rich in content, both for SEO and user success, than to write 10 weak articles that no one will want to read. At this point the user will immediately click back on their browser and go somewhere they feel actually deserves their time.

Google keeps detailed records of where searchers go even after they have entered a website. If they click your search result and are gone in 2 seconds flat your site is clearly demonstrating to Google that your content isn’t worth doo doo and perhaps you’re not actually as relevant to that search after all. It’s called your bounce rate and I’d advise everyone to read it and figure out a way to keep users moving through to at least one other page on your website to maintain its balance. If you hold true to the Google formula for success your writing assignments will become an arsenal of marketing firepower.

Bonus Tip Too Maximize Article Success Rate

Anyone who has heard of ad blindness knows it as the effect of automatically tuning out the ads after years of online exposure. Well we’ve now stepped into the age of “Social Media Blindness.” We easily tune out the social media buttons when we read an article without even thinking about it. So here’s an easy solution to remedy that problem and provide you with not only well honed SEO power for the search engines, but the greatest opportunity to gain maximum exposure for your blog post and articles. Are you ready for this?

Ask. It’s that simple. Many people will have no problems helping you out if you Simply ask your readers to click them. It’s called permission marketing. Your basically stating that you need their help and that you are dependent on them for your success. Not only that, but make sure you ask at the end of the post or they may forget. To take it one step further put it under its own heading (with a heading that is integrate to your article’s focus), figure out a way to use your keyword and a few synonyms and antonyms that are actually relevant to the content you have written and slide it right in there. “Please take a moment to share my post on your social media. It’s only takes you two seconds but would mean the world to me. Thank you so much.” Voila, instant win.

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  1. Wow. This is a very nice post. This helps to those who do the SEO, I learned new things from here and this is very useful. Thanks for this.

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  3. Hi,

    I agree with you. Content plays a vital role in SEO.

    After penguin update it has become more important for SEO to concentrate on content & its backlink.

    Good Work.

  4. Absolutely great !

    simple et soft to read, I've added his great blog to my thunderbird.

    Real ace

  5. yes, after read this post, I feel Google Penguin is our friend.......

  6. Well, you have a very helpful tips on how to write an effective content that will help you boost your Google search engine ranking. Well, content is always the king, especially if it is unique and/or original.

  7. Thanks for the lovely post.
    Great post..lots of useful info.
    Very informative, great one!

  8. The funny thing is that this page is skipping from h1(blog title) to h3(post title) to h2(headings in the post) :)

    1. I initially wrote the post title as an H1 and the hmain content headings as h2's. Obv Paul's blog title will take a parent h1, and usually blog description a parent h2, so there shouldn't be any skipping. As far as the post title being and h3 I don't know. The formatting could have gotten funky when transferred between us as it was originally an h1.

      Notepad messud up other formatting in the initial transfer. Most was fixxed although the acronyms titles in many of the acronym tags was cut short.

      Thank you for your contribution.

  9. Thanks for the votes of confidence everybody. I'm glad you enjoyed it and hope it helped in some form. Thanks


  10. I liked the sentence, Writing for people, not for spiders, yes content writers need to concentrate on the content and they need to create in the audience point but not in the SEO point. then definitely it attracts more traffic and increases the potential customers.

  11. Wow. This is a very nice post. This helps to those who do the SEO, I learned new things from here and this is very useful. Thanks for this.

  12. Hi there. This is actually a great article for SEOs.

    Thanks for posting it.

  13. I have never seen the acronym meta tag before so that is a new one to me. How much of a difference does using something like this make for SEO?

    1. You have to remember, Google desires a good user experience for it's search base. The acronym tag is one more way of providing that. Google knows a user won't be left in the dark on any particular acronym you use because it's title is right there. Moreover, it's one more way to integrate a good keyword that the spiders will crawl.

  14. Nice blog on Google seo tips. I have never seen "Acronym Meta Tags" before.

    Thanks for the info.

  15. This is my favorite site which i have added many css gadgets that makes my blog soo beautiful thank you soo much spice up team but i have a problem after adding meta name and keywords my posts title is sowing twice in google search i don't know what to do check once can anyone please help me out

  16. Yeah, thanks for sharing these google success tricks. This will not only help me but other bloggers too out there looking for such tips.

  17. These tricks are really valuable but is it works after latest penguin updates because after penguin update many site facing downfall in there ranking

  18. SEO is now more tough in comparison of previous method its now about to over for spammers but seems to be competition is growing and its going to kill low quality SEO

  19. Thanks you HQ Blogger to agree with me but i really faced downfall n my rannking

  20. I agree with you,This information is very useful for us because content is a king on website and it should be unique always.

  21. I agree with you Successful content writing lives and dies on proper keyword optimization. Keyword Research is the main thing for Content Writing Services.

  22. thanks for sharing big improvement for my website

  23. A wonderful article on seo content writing. I learned new things from here. Thanks.

  24. I don't know about you shouldn't jump from H1 to H3 or H2 to H4. Thanks for your tips and i'll use h2 in my post (i used H1 at post title already).

  25. You are right, after the penguin updates. Unique and fresh content is the most important factor of a website also it can take a better position SERPs.


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