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Managing all your social media accounts is something which can be pretty time consuming – if you’re not doing it properly. Updating regular posts is something which takes time to adjust to and work at - but something that your blog or business can really benefit from greatly. Investing your time and effort in social media is something totally worthwhile – and something much easier once you’re using the right tools and equipment to help you out.
Don’t feel scared or intimidated about using online tools to help manage your social media – it can help save you time and it can also mean you efforts are being recorded properly too. After all, time and effort saved in one part of your marketing efforts – is time and effort you can use somewhere else.
So here are 5 great tools you can easily sign up to online – they are easily to navigate too, so you don’t need to worry about being overwhelmed by new technology. Let us know what you think of these tools, and feel free to comment below is there are any you’d like to add.
1)Shortstack (www.shortstack.com) This is a great service that aids businesses to design and build a better looking Facebook page and customise it with various things such as videos and contests. The service is mainly free (they won’t charge for pages that have up to 2,000 likes). Beyond that, a tiered pricing system kicks in, but it’s very reasonable.
2)Buffer (www.bufferapp.com) is a brilliant way to schedule your social media activity and tweets. The website and tools lets you distribute you’re statuses and tweets throughout the day (at times you can choose and coordinate). The basic package is free – but if you want to add more accounts or schedule tweets for longer periods of time, you’ll need to upgrade. The tool is great as it lets you be sure that fresh social content is getting to your audience daily.
3)Postling (www.postling.com) was intended for small business users in mind and delivers easy-to-use tools, alerts and understandings that will help you get the most out of social media marketing and let you make the most out of your business. Postling lets you publish to all of the major social media sites, including Facebook, Twitter, LinkedIn, WordPress, Tumblr and Flickr and schedule your posts in advance. It also pulls comments from all of your social media sites into one place which saves a lot of time and effort for responding.
4)TweetDeck (www.tweetdeck.com), This tool is now owned by twitter and is a fantastic way to manage multiple twitter accounts. It takes the form of a “dashboard” from which you can manage a variety of social media accounts all together in one place. It allows you to monitor and manage unlimited accounts, schedule tweets to suit your audience and filter content to focus on what matters to you the most – it’s the kind of thing you’ll wonder how you ever lived without.
5)HootSuite (www.hootsuite.com) This website and tool is very similar to TweetDeck and lets you manage all of your social media accounts on a single dashboard. This is a good solution if more than one person at your business posts to your social media accounts.
By Guest Author -Elle-Rose is a medical writer and social media manager for XXPress PCR.
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