Every link in your blog is not only seen by the readers but also by the search engines.When Google and other search engines crawl your blog they take note of each link and follow the link to it's source.Of course as your blog grows their will be hundreds and eventually thousands of links scattered through the archives.Having search engine bots follow links is helpful in most cases.If in your current post you link to a post in your archive you are not only sending readers to that post but also search engines.However many links on your blog lead to a dead end like Log in pages, Download links or links to bookmark posts on Digg or Stumble Upon.
Did you know you can add a small attribute to links on your blog telling Google and other search engines to not follow a link ?
This can also be added to links to sites you may be telling readers to avoid, you don't want to be sending search bots to these sites.The small attribute that we add to a link to tell Google not to follow it is called the 'No Follow' tag.
Below you can see the code used to make a regular hyperlink :
To make the link No Follow we simply add rel="nofollow" as shown below :
It's that easy and the nofollow attribute can be added to links anywhere on your blog.
Note : While the nofollow attribute is useful and lets you be selective in who you give 'Link Juice' to don't over use it or start adding it to all outward links.
Did you know about no follow or have you used it before ?
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