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As internet use becomes increasingly more ubiquitous, so do our suspicions about the things we see, read, and hear online. Just like your seventh grade social studies teacher told you, people can write and put whatever they want on the internet (so, STOP citing Wikipedia in your term paper).
Internet users are skeptical of what they see online, and bloggers need to respond accordingly. A little honesty can go a long way in increasing your following, not to mention that there are already hundreds of other bloggers claiming to be Morgan Freeman (yes, other people know how to use PhotoShop too).
So, leave the aliases and the pseudonyms at the door, and start writing from the heart. Here are three reasons why it will make people want to read what you’re writing.
1. People can tell when you’re full of it
If you’re anything like me, you probably think you’re pretty slick. After all, when you were fifteen you covered up the smell of pot in your parents’ basement with Adidas cologne and Altoids. GENIUS! I hate to break it to you, though, they knew. Your readers are no different. Most people can tell when they’re being fed a line of BS, and it serves no purpose except to piss them off. When someone stops believing what they’re reading, they also stop reading.
Listen I get it; I had aspirations to grow up to be a secret agent too, but even if you do think you can fool a polygraph, why risk being plastered on the front page by the super sleuths of Reddit?
2. Stand out from the pack
The second you stop hiding behind the facade of your online persona, you will immediately separate yourself from ninety-nine percent of bloggers. While the Camelot inspired theme of your “Merlin’s Mobile Phone Magic” website may have seemed like a good idea at first, trust me, it’s cheesy. People will have a lot more respect for you when you stop trying to be something you’re not.
Sure, now you have to deal with the possibility of rejection and failure as a human being, but if you really value the opinion of an anonymous, twelve-year old commenter from Topeka, then you’re in the wrong business. You can always take up crocheting or underwater basket-weaving.
3. It’s easierTake this article, for example: I wrote it in thirty minutes while drinking a beer on my back deck. It’s significantly easier to write, and to write effectively, when you stop censoring yourself. My girlfriend puts it best: “What’s wrong with you! You have no filter!” Social flaw my butt! Filters are tiring anyway, and they slow down your writing process. Save your edtign for aeftr you wirte the etnry.
To sum it all up, be yourself. Your readers will appreciate it, and it will be much easier to crank out those “X Reasons Why...” blogs.
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