Top Social Media Tips For Bloggers In 2013 And Beyond




| 12 comments

There are several paths that bloggers and marketers take in order to increase links and web traffic. Social media is one of them. Five popular social media sites are taking the web by storm: Facebook, Google+, Instagram, Twitter, and YouTube. This article will explain how social sharing enhances SEO (Search Engine Optimization) through link building and strong social signals. There are actionable tips provided in this article that explain how readers can use social media to drive traffic to blogs and websites.

Brief Look At The Top Social Media Websites

Facebook, created in 2004, is a leading global social networking multilingual website with over one billion followers. Google is the most visited website in the world, and Google Plus (Google + or G+), is a social networking site (sponsored by Google) that has at least 500 million users. Instagram, launched in 2010, is a new photo-sharing and social networking site developed through mobile phones. There are currently over 100 million users on Instagram.

Twitter, a popular social networking site, was founded in 2006, has over 5 million people currently using 140 characters to entertain, inform, and share. YouTube, created in 2005, is a social media networking site where users download, share, and view videos. Eventually, YouTube was snapped up by Google in 2006 for over a billion dollars.

Social Sharing and Link building

A user posts a status on Facebook; another user shares a joke on Google+; someone posts a picture from last night’s soiree on Instagram; someone shares a tweet with a link on Twitter; another person shares a video on YouTube. Social sharing provides a rich environment for link building, strong social signals and SEO marketing. Link building can be considered as shortcuts to navigate the web to find other websites. Authentic websites will receive many links; deceptive websites (such as spam and viruses) will receive fewer links.

Strong Social Signals

There are strong social signals that are used by SEOs to determine the value and profile of a link on search engines:
  • Anchor Text - used with keywords linking to the correct page.
  • Freshness - what search engines use to determine how current, or “fresh” a link is.
  • Global Popularity - based on exactly how it sounds. The website Wikipedia is the epitome of using global popularity to build links and trust.
  • Link Neighborhood - a gauge on whether links are “spammy” or not.
  • Local/Topic Specific Popularity - a search engine’s way of determining link relevance to specific sites.
  • TrustRank - a measurement used by search engines to determine how worthy the website is, and used to detect spam.

7 Top Tips for Readers

These are seven actionable tips that marketers, readers, and SEOs can use to take advantage of social media and linking in order to direct more traffic to their blogs and websites.

Tip #1: Content Creation
This is one of the first rules for effective SEO. It is vital to write excellent content on websites.
The information needs to be accurate, interesting, and well-researched. The reader should be able to take something away after reading website content. Entertaining and informative posts on a website will increase the chance that people will naturally link to the website.

Tip #2: Create a Blog
Start a blog to accompany a website. Blogs are easy and free to create using Blogspot or Wordpress. Once a blog has been established, create content so people will want to return and link. Become an authority on a favorite topic. Creating information, how-to’s, lists, opinions, photographs, and videos will keep readers coming back. Having credible guest bloggers will also make blogs more interesting.

Tip #3: Find a Hook
An interesting hook will appeal and lure readers to a website, and there natural links will develop. Twitter is a great social networking site for creativity, because tweeting has to be brief.
Every word counts. Open a Twitter account and see which tweets are appealing. @CatFoodBreath is an example of a clever account with a hook. The profile states “I am a 17 pound Siamese cat with a sushi habit.” The amusing posts lured 29,312 followers to @CatFoodBreath.

Tip #4: Form Online Relationships
Maintaining a strong online presence will build trust while increasing interaction with new and returning users. Natural links will be created as a result. Make sure there is space on a website or blog for readers to ask questions, post comments, and share. Answer questions quickly on the blog, host a chat, or participate in a forum. Also, use social media to attract readers and links, by establishing a fan base through Facebook or Twitter. Creating an online newsletter will help form a continual online presence with information.

Tip #5: Give Back
Paying it forward by giving back to the community (online and in-person) will build goodwill, fans, and links. Offering a discounted or free service will also build confidence and trust. Teaming up with another organization is also a good way to build relationships and to give back.

Tip #6: Linking and Using Directories
Even though social media is prevalent and only increasing in popularity, SEOs still believe that links are important to use to establish and maintain the credibility of websites. Also, although there are different marketing viewpoints on the topic of buying links, it is better to gain links organically than purchasing links. Using directories to obtain links can be helpful, but make sure they are high-quality and well-edited.

Tip #7: Present at Conferences
Participating on a panel or presenting at large and small conferences will build ethos and visibility. Talking with audience members after a presentation will help businesses build trust; establish authority, increase links, and visibility. Conferences are also a great way to network with other professionals in the field.

Conclusion

Social media sites are a game-changer in the global world of marketing and linking. The awareness of the power of social media sites like Facebook, Google+, Instagram, Twitter, and YouTube combined with the know-how of social sharing, link building, and strong social signals will empower readers to build links to enhance the visibility and credibility of one’s business or blog.

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12 comments:

  1. i think one can bet all.writing good content that is interesting and new one will be havey on other rest of the tips that you mentioned but when it is mixed with social bookmarking becomes viral.good one by you.Thanks

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  2. Hi chris google plus has been the hook for me that you were talking about in the article.tried with twitter but did not get approximate results.

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    Replies
    1. Yep. Due to Google Plus being owned by Google, it's going to hold a heavier weight in SEO than Twitter/Facebook/etc.. unfortunately. However, Twitter can be a great tool to reach out to potential customers and clients and get direct targeted traffic.

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    2. Amazing tips of social media optimization, that superb to get this all info, that's for the sharing knowledgeable post.

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  3. Great tips. I find myself struggling at the moment with creating content for my blog. I know though that with persistence I will be successful.

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  4. Thanks for your excellent social media marketing tips. It was very useful.

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  5. points you mentioned here are not new but their presentation is quite interesting and way of description is pretty much appealing. After Google Panda the entire canvas of SEO has been changed and all the struggler bloggers have to adjust themselves with the changing realities of time. But simultanously they must keep in mind that:
    Google is not the last hope for success
    If you have real passion for blogging no rule can stop you to succeed
    Just use of all the available SEO tools will definitely bring good results
    So believe in yourself and enjoy blogging; it is so interesting really.

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  6. Dear Chris,

    It's really a nice and informative post. But I would also like to share my views. It's right that contents are the king and if you have strong contents then people would share and like your post thousands and thousands time. But blogging related posts are surfed and read specially by bloggers or those who are interested in blogging. Though it's also a well know fact that thousands of blogs are opening daily and number of bloggers are also increased daily innumerously and lots of them leave blogging after some serious attempts.

    I would like to ask you one more thing. If some one has an image related blog or wallpaper blog, then what are the tips to increase traffic from social sites as well as search engine. Coz when you create a fan page and start posting your post with images on that then hardly any one turns back.

    So your expert guidance is needed.
    Thanx

    ReplyDelete
    Replies
    1. Thanks for replying Babita.

      If I had an image blog or wallpaper blog website, I would make sure to target the right people on social media websites. Pinterest would be a GREAT tool for that as people can pin and share your images. And just make sure you attach a small watermark so that people that love that image can find your website in the future.

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  7. Finally, in order to manage the implementation of your strategy, you need to make the most of your analytics packages to show the value driven by your social campaigns to your team, and review the effectiveness of each country’s implementation of your brand policies.

    I’ve found that collating an auto-run report scorecard showing activity, reactions, traffic driven, traffic converted, signups and sales (if relevant, otherwise leads generated) is the most fair report, which you should then temper with some real word reactions to the campaign for each territory (both good & bad).

    This can either be gathered by looking at conversations generated, asking for feedback directly once converted onto the main suite via a feedback form, or by simply pulling out activity posted by the social manager themselves and matching it against your policy to show where they are hitting the mark and where they can make improvements. Much like the social commandments, you should always seek to keep your feedback positive to encourage positive activity from each country: when social becomes a chore, the quality of the content delivered is weakened.

    It’s also a good idea to map out the social engagement of each country to give you a very top level idea of how pro-active each country is being socially. Aiming to make this map activity match up with brand ambitions for performance in each country (there will always be key markets for your brand) ensures you keep your focus on improving the countries which are strategically important.

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  8. thanks for amazing tips on social media...
    A blogger should always know how to share their blog posts to social media in order to get more traffic...

    ReplyDelete



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