We all like to get comments on our blog posts.It's one of the advantages of blogs over standard websites, people get to join in and connect with the author.But comments can do a lot more for your blog than just letting people share their opinion.In this post we will look at how comments can actually help your blog perform better in search engines like Google.
What do you think Google see when they crawl your blog ?
Most people think Google crawl the content of the latest posts and that's it.But in fact the Google Bot crawls everything, Absolutely Everything.On every page they scan Google pick up not only the main text content but also all the code that makes up the page.This of course includes the comment section of your blog, Google crawl every comment on your blog and this can really help how your blog is indexed and also how often posts are crawled.
Two Ways Comments Help Your Blog In Search
First - If Google crawl a post a few times and it has not changed or is not updated they may not return as often in the future.However if their are new comments on the post every time they return these comments will be seen as fresh content so Google will be back more often to check for new changes.
Second - Google love keywords and phrases, so if they find keywords and phrases in the comments it helps them index the post and can ultimately see your blog rank higher in search results.
What Do Google See When They Crawl Your Blog ?
If you go to any page on your blog and click 'View' in the top menu of your browser and then 'Source' Or 'View Source' you will get an idea of what Google see.Another option is to log into Google webmaster tools (If your not registered check it out here - Webmaster Tools) and in the dashboard click 'Fetch a bot'.When you fetch a bot you are sending the Google bot to your blog and within seconds they will return with their findings.
So encourage people to comment on your blog and reply to as many comments as you can.We all like to see peoples opinions on our posts but now you know those opinions are also helping your blog perform better in search results.
Drop your comments and questions below.
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