A 7 From Heaven Basic On-Page SEO Elements Explained


7 Basic On-Page SEO Elements
I have performed On-Page SEO Analysis on hundreds of company websites at the market leader for 'Do-it for me' websites in Switzerland. Here I want to share my experience by explaining the 7 most important On-Page SEO factors you should be dead sure to get right.

First of all, there is On-Page and Off-Page SEO. When you are starting out, you will find out that in short term you have full control over your On-Page SEO, whereas Off-Page SEO is an activity that rather pays off in the long term. In the first stage, you want to make sure that your On-Page SEO is THE killer, because your future results can be depended dramatically on how well your website 'enters the market'.

Here is a quick breakdown of my 7 Most Important On-Page SEO Factors which I will explain in more detail:
  1. Domain
  2. URL Structure
  3. Page Title
  4. Meta Description
  5. h1, h2, h3 titles
  6. Image alt & title attribute
  7. Linking to internal pages

1. Domain

Your domain name is your brand name and therefore the strongest element in SEO. In the past, people would often choose keyword domain names, because it had a huge impact on the rankings. These times are gone - Google has changed. Today it is not enough to just have a domain like www.seo-tips.com to rank high for the keyword 'SEO Tips'. Try it out yourself by typing it in Google. On which page do you see a domain containing the word 'SEO' & 'Tips'?

Regarding domain names, think of it as a chance to brand yourself. The domain is the address that you are going to present to a lot of people. If your customer asks how your homepage is called, you don't want to say: It's www.seo-company-usa.com. You will not rank high for 'SEO Company in USA' because of it. Chances are high that it will make it more difficult because you forgot about Off-Page SEO. Branding gets more backlinks than a spammy url.

Tip: Choose a domain with a high recognition value. Many times a brand-keyword combination are used. For example: www.spiceupseo.com. The brand is 'Spice Up' and keyword 'SEO'.

2. URL Structure

When you have chosen an appropriate domain name, you want to make sure that your subpages have a good url structure. Let's say you are an Online Marketing Agency called SpiceUp, and are going to create a subpage listing your On-Page SEO offers. A good url for this subpage would be www.spiceup.com/on-page-seo. The proper use of keywords in the url (after domain.com) are a critical success factor.

It gets a bit more interesting when you have more services to offer. Let's say you offer On-Page SEO, Linkbuilding, Social Media Marketing, AdWords campaign etc. In this case you are well adviced to group all similar pages in a subpath called '/services/'. The url of your subpage 'linkbuilding' would be www.spiceupseo.com/services/linkbuilding.

Google loves good site structures. It saves him time to index your subpages. Please do him a favour and he may prioritize your pages.

Tip: For subpages make sure that the variable that will be appended to the url summarizes the content of the page and sound SEO friendly. For example: www.spiceupseo.com/social-media-marketing where Social Media Marketing is the service you offer.

3. Page Title

The page title is both an attention grabber and a very important SEO element.

First of all, when a user makes a Google search, Google wants to return him a result list within 1/8 of second. To decide which webpage to list first, Google will often display one that has the search query in the page title.

The second reason is the stand out effect. Imagine you are walking through a book store, looking for a good SEO book. Which one will you touch first? Probably the book with the best title. A title that grabbed your attention. A title that is different than all others. The same is true in the SERP (search engine results page). If you get 10 results, will you always click on the first result? I don't think so. And even if. When the first page you clicked on, do you assume that you will find your desired information on the webpage in the second result? Google can never deliver all users a result page with all webpages in perfect order.

Tip: Include the keyword you are optimizing for in the page title. Don't forget to make it stand out from all the others. Make it clickable!

4. Meta Description

When you look at several books, you will notice that most of them have a subtitle as a teaser. In the SERP, the text below the Page Title is called the Meta Description. See an example below:

Page Title & Meta Description in the Google SERP

When you ask a book-seller to recommend you 5 SEO books that he has never seen himself, he would go to the stock and choose 5 books with the most appealing Title and Subtitle. Search engines may be no different. If Google was lazy, he would just take 5 webpages from its index that have a good Page Title and Meta Description combination.

Keep in mind that you don't only need to fill in relevant keywords in the Meta Description, but also try to make it appealing to users. The key ability needed here, is writing for both the search engines and people.

Meta Description are not directly important to search engine rankings. It's the CTR (Click-through-Rate) that Google also uses to determine rankings. In worst case, your webpage will drop from rank 1 when the webpages below you get much higher CTR's. That's why you need to write catchy Descriptions because a higher CTR -> positive effect on your ranking.

Tip: Search the query you want to optimize your webpage for on Google. Look at the Meta Description of the high rankers. Ask yourself which one stands out and why? What do you need to write to appear clickable? Then write a better one.

5. h1, h2, h3 titles

Just like a book, a webpage uses headings to intelligently structure the content. Content is still king, but please don't forget to make the content readable for your users. If the user has difficulty reading, he will not share the post, and not even read it.

Google also uses headings to make their job as a 'result list returner' easier. As the <h1> html tag is the first level heading of a webpage, it puts the most value to the h1, then h2, h3 etc. Google recommends to only use one h1-tag per webpage. For a blog post, you can set the Post Title as a h1. <h2> tags would be good for further headings within the blog post & <h3> tags can be used for other subtitles or navigation titles.

Here is an example of a solid On-Page SEO Structure:

On-Page SEO Heading Structure made in Word

Tip: Only use one h1 title! On the homepage, it could be your header. On subpages, I recommend to use it for Post Titles. As always in SEO, your titles should be SEO friendly and attractive to read. Use h2 to structure your post for better readability.

6. Image alt & title attribute

A lot of people forget or don't take their time to write proper image alt & title attributes.

Here is a short explanation what the difference between alt-tags and title-tags is:

Image alt & title attribute

The image title attribute is the text that shows up when you hover over the image. Whereas alt is short for alternative. The image alt attribute is the text that will be shown when the user has turned off images or the browser doesn't display images.

Tip: For the title attribute, choose a title that describes the image and delivers even more information to the user. The alt attribute should describe what would have been there if the user has turned images off. Most often these two attributes have the same text, which is ok.

7. Linking to internal pages

We talk about internal linking when we create a link from one webpage to another webpage of a domain. Internal links are passing link juice to the target link. Let's say you have a Page A that has a PageRank of 2. All links from Page A will be evenly distributed to the pages linked to, but only those links that are in 'dofollow'. You can specify the link attribute by writing <a rel='dofollow'>. If you write nothing regarding 'rel', the default is always rel='dofollow'.

Internal links are also useful from a usability point of view, especially for blogs. Let's be honest. Blogging is a mess. One day you write about Linkbuilding, the next day you write about How to Write Better Blog Posts and for the next week you write a series about Facebook Marketing. Who will find your post about linkbuilding after a few months?

Tip: Create internal links to your old awesome posts. You want to make it as easy as possible for your readers to find your most successful blog posts. It's hard to see the articles you've work on fading away. So take your time to link back to it!

Content is King

You have heard this a 1000 times and now you will hear it again.

Getting these 7 Tips right is good, but not enough. You still have to write quality content. The point is to create great content for your readers and at the same time optimize your On-Page SEO Elements wherever possible.

General Writing Tip: Do your reasearch first. For which keyword do you want to optimize? Write it down and add some synonyms in a short list. Put this list away and write the content without worrying about SEO. Focus on creating killer content first. When you're done, come back and check where you can add keywords & synonyms. Change your boring Post Title to a snappy title. Publish.

Content is king, nuff said. And there is more to come from us!

Have a nice day
Stephan Tchen

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Are Good Question Askers Better at Blogging?


I could have also modified the title of this post and make it: 'Are bad question askers worse at blogging?'

Blogging is about creating value to your readers. You only create value if you are an expert at a subject. and share your knowhow with them. Of course this depends on the type of blog. A gossip blog creates value by posting news up to date.

If you ask yourself the right questions, you will get a better understanding of a given topic. You have more knowledge that you can transfer to others. When someone asks questions, he’s interested. But this doesn’t mean that you just have to ask as many questions as possible.

Think of people working in the office. Who is viewed as interested and smart? It’s not really those who ask more often, it’s those who just ask better. Just like at blogging Quality over Quantity is true. Good questions can be easily answered thoroughly while worse questions will have to be answered with phrases like it depends.

Questions with no depth

Spotting people who are not very skilled in a topic is easy. If their questions doesn’t allow you to have a deep conversation, the case is clear.

Here is an example of bad set of questions in a conversation about blogging:
  • Oh yeah, traffic. How much traffic do we have? Answer: 10'000
  • How much money do we earn with AdSense? Answer: $100 / month
  • That’s not a lot. How much is possible in future?

These are actually good starting questions. But hearing someone already asking how we can increase our revenue before digging in deeper into the data, shows he sucks at asking effective questions in this topic.

Questions giving depth

10'000 visits or visitors? Per month or per day? If the traffic was per month, the revenue per visit (RPV) was 1 Cent, which is quite high. That makes it unlikely to increase our revenue as getting more traffic is generally more difficult than increasing a low RPV. If the traffic was 10'000 per day, our RPV would be only 0.03 Cent ($100 / 300'000). The reason for this low RPV may be supoptimal ad placing or less targeted traffic.

That's what I call giving depth to a conversation.

Let’s see what additional questions we could/must have asked:
  • How many Pages per Visit do we have?
  • How long does the average user stay on our site?
  • What’s our bounce rate?
  • What Click-Through-Rate do we have for which keywords and ad placements?
  • What is the average CPC?
  • What is the impact when we put the AdSense box at place x?
  • Could we earn more money if we replaced them with affiliate links?

The list can be much longer. A good method for a blogger to find new ideas is asking himself questions that are as specific as possible.

When thinking about what to write next, consider this:

  1. Start small with a general blog post.
  2. After reading a part of your post, ask questions as if you were a reader.
  3. Answer these questions in another blog post if the question is interesting enough.

Bam. You have a new blog post with depth :)

What is your experience as a blogger? How many questions do you ask yourself if you write a post? Do you consider yourself a good question asker?

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Giveaway : Win 3 Premium Developer Packages To Elegant Themes


To celebrate the release of the awesome Divi 2.0 Wordpress Theme we have teamed up with Elegant Themes for our latest Giveaway.We are delighted to offer our readers the chance to win one of three Developer Packages from Elegant themes that will not only give you access to Divi but full access to 96 other premium WordPress themes.

Lets see how you can enter and win your Developer package worth $89 then take a quick look at the Divi Theme.

Update 30-05-2014: The promotion is over. Here are the email addresses of the 3 lucky winners:
  1. brookeb811 (at) gmail dot com
  2. samir (at) formsarena dot com
  3. paranthamanganapathy (at) gmail dot com

How To Enter The Giveaway

OK let's make it as easy as possible simply share this post then comment with your Email to be entered.You can share the post on your blog or any of your Social networks like Facebook, Twitter, Google+ etc..Then comment below with your name and Email address.You will have to add your Email to the comment as we can't contact you otherwise !

Example Comment :  John Doe, I shared the post on my blog and my Facebook my email is mymail@gmail.com.

The Divi 2.0 Theme

The Divi theme is one of the most versatile WordPress themes available and with the 2.0 release it has got even better.Check out the Elegant Themes blog to see whats new with Divi such as the Divi page builder and new post formats.

The Divi 2.0 Gallery page will show you all the updated features you can expect on Divi.So why not enter our free Giveaway for your chance to get access to Divi and all the Great Themes From Elegant Themes !

The Giveaway will run for one week so I will announce the three lucky winners on may 28th.

Best Of Luck !

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Animated Zoom With Caption Effect For Pictures On Blogger


CSS3 Logo 3D Blue
OK we all love image effects and we love them even more when they can be achieved using just CSS with no need for Javascripts.This effect not only added a neat slide out caption to your pictures but also the image will darken and zoom behind the caption.Check out the link to the demo below (Just hover over the Spice Up Your Blog screenshot on the demo page) and then I will show you just how easy it is.Make sure to watch the video tutorial at the foot of the post to see the effect being added to the demo.

Add Zoom Caption To Blogger

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How To Embed A Facebook Status On Your Blog


In November last year I showed you How To Embed Tweets In Your Blog Posts followed in March this year with How To Embed Instagram Photos on your Blog Posts.In this post I will follow up with Embedding Facebook Status in your blog.Similar to Twitter and Instagram embedding a status from Facebook could not be easier.This will work on Blogger, WordPress or any blog platform that allows you to use HTML in your posts.

So why embedd a Status from Facebook on your blog ? As I had pointed out in the Embedd Tweets post you may want to quote a tweet or show reactions from Twitter on a certain subjectthe same goes for Facebook .For me embedding the status is much better than simply quoting the text.

When you embed a status as I have done from the Spice Up Your Blog Facebook page below a number of options are added.Note how people can like the page in the top right, the time date and reactions are also displayed.Finally you can comment, Like and Share the status from within the post.

How To Embed A Facebook Status On Your Blog

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How To Change The Comment Font Face And Color On Blogger


As usual the inspiration behind this post is from a blog I was working on.I was actually finished the job when the blog got it's first comment (Always Exciting) it was only then we realised the comment font color clashed with the background color making it very hard to read.Take a look at the screenshot below to see how the font color is off white (#f8f8f8) making it clash with the white background.Of course you might just want to give your comments some style and a cool font.

Previously you could change the comment font via the template designer but that option was lost when threaded comments became available.So for this I will use the same Process as Southern Speakers did when the Threaded comments first appeared.

We will add some code to your template to make the comment font once again available to edit in the template designer.This is what we get :

First we will add the code that will allow you to edit the Comment font in the template designer.

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