Guest Post - Our host is Aileen Pablo, In this post focused on Business Blogs Aileen has tips to boost your sales.See How To Become a guest author on Spice Up Your Blog.
You have a young business that is organized, staffed, and ready to go through the roof. Your product or service is sound, and now all you need to do is focus on boosting sales.
But how should you go about doing this in a way that won’t completely break the bank? One of the best ways is by creating a blog to help drive traffic to your business’s website. This will help boost the sales of your business in more ways than you ever thought possible – but you have to follow the right steps and use your blog correctly.
Here are five strategies that will boost your business’s sales through the use of your blog:
1. Position Yourself as an Expert in Your Field
Maybe you’re a doctor. A lawyer. A home remodeler. Whatever it is your business does, a great strategy is to use your blog to position yourself as an expert in your field. This will result in multiple benefits that will increase the sales of your business.
First off, positioning yourself as an expert gives you an added level of trust with your prospective customers. Most people acknowledge that they are not as educated about the items or services they buy as the seller is, so showing that you know what’s right for them will give your business a leg up in the sales process.
Another benefit your business is free publicity. If you use your blog to disseminate reliable and useful information about your product, it increases the chances that other blogs and websites will repost your information. The more places your posts show up, the better the chance that it can be seen by prospective customers. You also may eventually get invited to be a guest blogger on a popular website that’s focused on your industry, bringing a whole new set of eyes to your business.
2. Link to Your Website or Online Catalog
This may seem obvious, but it is not to be forgotten. You need to do all you can to keep things simple for the consumer, and linking directly from your blog post to your website is a must.
Depending on the content of your blog post, it is sometime helpful to have a specific clickable word in your text that links to a page on your website that’s related to the post. You should also have a sentence or two at the bottom of each blog post that mentions who you are (again, make sure to make yourself an expert) with a link to the home page of your website.
When you are selling items directly on your website, a great idea is to write blog posts about specific products. Make these posts informative and educational, then link the post directly to the item in your online catalog. Again, this makes it easy for the prospective buyer to find and purchase the item quickly.
3. Open Up a Dialogue with Your Readers
The best strategy you can employ on your blog is to interact with your readers. Make sure to open up the comments section for public posting.
Your readers will undoubtedly ask you questions. Don’t ignore them; answer them honestly. Ask questions back and feel out what their needs are so you can help fill them. Be friendly and open about what it is you can help them with. If they trust and like you, they are more likely to buy from you.
4. Don’t Sell… Educate!
Even if you started a business blog for the sole purpose of boosting sales, keeping your blog educational is the best strategy.
You want to avoid any kind of hard sell, instead focusing on making your customers more aware of your products and how they can benefit from using them. Teach them things that they never knew before, and they will be much more apt to buy from you.
5. Learn about Search Engine Trends
One of the best and most cost-effective ways to market your business is through the organic search rankings in Google and other search engines. Being high on this list doesn’t directly cost you any money. However, there are some strategies that you will need to employ to move yourself higher up these lists and get the added sales boost that comes with it.
Having a good blog on your website is a major step in the right direction when it comes to increasing your search engine rank. That is because search engines favor regularly updated content, especially if it well-written and useful to the public. Since the search engine favors this relevant content, it is a good idea to take your blog seriously as opposed to updating it with useless information just for the sake of posting an update.
As a bonus, if you follow some of the other strategies like positioning yourself as an expert, your blog will get linked to other websites. This will drastically improve your position in the search engine rankings.